Digitalisasi Media Promosi UMKM Depot Air Embun Lawu melalui Pengembangan Website dan Video Profil

Authors

  • Ari Wibowo Tiga Serangkai University Author
  • Bambang Satrio Nugroho Tiga Serangkai University Author
  • Bagas Satria Pambudi Tiga Serangkai University Author

Keywords:

UMKM, Digital Marketing, Website Profil, Video Profil

Abstract

UMKM Depot Air Embun Lawu Solo faced challenges in promoting its products and delivering comprehensive business information to the public. This community service activity aimed to improve the UMKM’s digital marketing through the development of a website and company profile video. The program was implemented using a participatory approach consisting of needs assessment, website development, video production, and user assistance. The resulting website provides information on business profiles, products, services, contact details, and location, while the profile video presents information in an attractive audiovisual format. The implementation of these digital media has expanded marketing reach, improved public access to information, and strengthened the competitiveness of the UMKM in the digital era.

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Author Biographies

  • Ari Wibowo, Tiga Serangkai University

    Ari Wibowo, S.Si, M.Si mengajar di Program Studi D3 Sistem Informasi, Universitas Tiga Serangkai

  • Bambang Satrio Nugroho, Tiga Serangkai University

    Bambang Satrionugroho, S.E, M.M. mengajar di Program studi Manajemen, Universitas Tiga Serangkai

  • Bagas Satria Pambudi, Tiga Serangkai University

    Bagas Satria Pambudi mahasiswa di Program Studi Informatika. Universitas Tiga Serangkai

References

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Nurjanah, Haiqa, J., Yeni, R., Kirana, N. P., Salsabilah, R., Firdaus, A., Tafdil, A., Politik, I., & Riau, U. (2025). Pemanfaatan Konten Digital sebagai Branding UMKM dan Infografis Desa Pangkalan Makmur. Sawala, 6, 29–38.

Ramdan, A., & Haryanto, K. (2024). Perancangan Company Profile Berbasis Web Sebagai Sarana Pemasaran PT Dinamika Sukma Mulia. JR Jurnal Responsive, 8(01), 62–70. https://doi.org/10.36352/jr.

Roziqin, A. K., Arianto, W., & Saprudin, S. (2023). Perancangan Company Profile Berbasis Web sebagai Sarana Pemasaran pada PT Japung Kreasindo Bersama. Journal of Research and Publication Innovation, 1(2), 384–394.

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Published

2026-07-08

Issue

Vol. 3 No. 1 (2026): Jurnal Pengabdian Masyarakat Teknologi dan Pendidikan (Jurnal Mantap)

Section

Articles

License

Copyright (c) 2026 Jurnal Pengabdian Masyarakat Teknologi dan Pendidikan (MANTAP)

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

This work is licensed under a Creative Commons Attribution 4.0 International License.