Perancangan IT Masterplan Berbasis COBIT 2019, ITIL v4, dan ISO/IEC 38500 dalam Mendukung Transformasi Digital pada Toko Parfum X

Abstract

Digital transformation has become a critical necessity for retail SMEs such as Toko Parfum X to enhance competitiveness and operational efficiency. However, challenges such as fragmented system integration, unstructured IT governance, lack of IT strategic planning, and inadequate information security management hinder sustainable digital transformation. This study aims to design a comprehensive IT Masterplan by integrating the COBIT 2019, ITIL v4, and ISO/IEC 38500 frameworks to support effective digital transformation at Toko Parfum X (disguised name for Toko Parfum X). The research employs a descriptive qualitative approach with a case study method, involving triangulation data collection (observation, in-depth interviews with owners and operational staff, and literature study), data processing through thematic analysis and integrated framework assessment. The COBIT 2019 framework was applied to assess IT governance maturity, ITIL v4 for IT service management evaluation, and ISO/IEC 38500 for IT-business strategic alignment. ISO/IEC 27001 principles were integrated for information security considerations. Based on in-depth analysis, Toko Parfum X's IT condition is at an initial maturity level (COBIT 2019 level 1–2). The designed IT Masterplan comprises five main components: (1) IT strategic direction aligned with business objectives, (2) prioritized IT project portfolio addressing system integration and security, (3) a phased 5-year implementation roadmap, (4) IT risk management plan incorporating information security controls, and (5) key performance indicators (KPIs) for measuring IT contribution to business value. The masterplan specifically addresses integration of POS, inventory, and marketplace systems; cloud migration; IT Service Management implementation; and information security enhancement. The resulting IT Masterplan provides a structured and applicable solution to address IT governance, service management, and security gaps at Toko Parfum X, using an integrative approach that combines strategic, governance, operational, and security aspects. The research findings can serve as a reference model for other retail SMEs in designing comprehensive IT strategies aligned with business needs, resource capacities, and digital transformation requirements.